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Of Goldfish and Jellyfish
There may be some truth hidden in the classic American novel, The Fourteenth Goldfish. The fictional coming-of-age novel follows the story of a boy whose grandfather discovers a jellyfish and uses it to regress his age back to an elementary schooler. Though it may seem far-fetched that any being could rewind the biological clock, it…
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Tom-ate-to, Tom-ah-to: Consumer Choices
Recently, a new study has built upon previous behavioral models by adding an additional biological perspective behind decision-making. Most notably, a recent study on consumer decision-making investigates the role of serotonin on choice deferral; the choice to not make a choice; and the compromise effect, the tendency for consumers to pick the most intermediate options.
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The Great Unconformity as a Springboard for the Cambrian Era
Understanding the history of the Earth has always been a challenge, one that geologists seek to overcome using evidence hidden away in the rock layers. However, geologists are currently presented with the unique instance of a geological unconformity that spans the continents.
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Mapping Out the Brain: PET Scans and the Structure of the Brain
Throughout history, brain function has been a hotly contested subject — Aristotle theorized that it regulates heart temperature, while ancient Egyptians considered it a useless organ. Luckily, modern scanning technology has allowed researchers to resolve some of these century-old debates by precisely mapping out portions of the brain.